Tonjoo Demo

With its “refreshingly not beer” positioning, Lonkero aims to capture market share in the UK’s expanding ready-to-drink category while supporting local arts communities. The collaboration represents a growing trend of international beverage brands supporting arts venues, particularly as independent cultural spaces face ongoing funding challenges. Created in Helsinki for the 1952 Olympics to quickly serve international visitors, the Finnish long drink combines spirits with citrus flavors. • Best served chilled, over ice or straight from the can The name lonkero comes from the English term long drink, per the similar pronunciation to the word long, but more adapted to the Finnish pronunciation, which prompted producers to use the word as part of their marketing.
Lonkero represents a unique category in the spirits world. The brand has also partnered with Finland’s Red Nose Company, who are performing their five-star show “Don Quixote” at Assembly Studio Two. The brand has partnered with Edinburgh-based artist Ross Blair of TrenchOne Industries to create courtyard-wide installations that blend Finnish culture with Scottish creativity. Throughout August 2025, Lonkero, Finland’s iconic long drink recently named The Guardian’s “Drink of Summer 2025,” is transforming Summerhall’s courtyard into an immersive Nordic experience. Known for its clean, balanced taste and ready-to-drink convenience, it has become a staple across the Nordics.
She first encountered the drink through friends and later tried a version made by a British startup, Lonkero Drinks. Elle Hunt, writing for The Guardian, said the drink’s appeal emerged without fanfare or internet hype. So we are encouraging all of our wonderful customers and artists across the Fringe and beyond to help us by enjoying Lonkero, responsibly of course.” From supporting artists and performers to transforming one of the city’s most loved venues, this is more than a brand activation – it’s a love letter to community and creativity.” Read more

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